/
# the opening delimiter
(["'])
# the body is
(?:
  # either an escaped delimiter
  \\\1
  # or
  |
  # anything except a backslash or a delimiter
  (?!\\|\1).
  # (can't put \1 in a character class, so use a negative lookahead)
)*
# repeated zero or more times# the closing delimiter
\1
/
xg