$re = '/href="(.*?)(?<!login)"/m';
$str = 'This is some a string <a href="http://www.google.com">google</a> and this is another that should not be found <a href="https://www.google.com/login">login</a>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php