$re = '/\b(?:INDIVIDUAL|BUSINESS)\b(*SKIP)(*F)|./m';
$str = '|Name:James Indiana|type:INDIVIDUAL|Id::G123456789&M|Location:Indonesia|
|Name:James Bond|type:BUSINESS|Id::G&987654321M|Location:Indonesia|")';
$subst = "";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php