$re = '/data-keyword="\s*([^"]+?)\s*"/m';
$str = '<div class="s-suggestion" data-alias="aps" data-crid="2AZHZA23OLYLF" data-isfb="false" data-issc="false" data-keyword="aa batteries plus" data-nid="" data-reftag="nb_sb_ss_i_6_2" data-store="" data-type="a9" id="issDiv5"><span class="s-heavy"></span>ab<span class="s-heavy">reva cold sore treatment</span></div>
<div class="s-suggestion" data-alias="aps" data-crid="2AZHZA23OLYLF" data-isfb="false" data-issc="false" data-keyword=" aa batteries plus " data-nid="" data-reftag="nb_sb_ss_i_6_2" data-store="" data-type="a9" id="issDiv5"><span class="s-heavy"></span>ab<span class="s-heavy">reva cold sore treatment</span></div>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php