$re = '/(?<===)(.*?)(?=&)/s';
$str = 'product_type_l1==costumes&+product_type_l2==1950s&+product_type_l3==adult&+product_type_l4==no
filter&+product_type_l5==female&+id=fun2502bl-m';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php