use strict;
my $str = '<div this-html="text goes here!" class="something">test</div><div this-html="another test">Option is visible on preview/publish</div>';
my $regex = qr/(<\s*(\w+)[^<]*?)\s+this-html=['"]([^"']*)['"]([^>]*?)\s*>[\w\W]*?(<\/\2>)/mp;
my $subst = '$1$4>$3$5';
my $result = $str =~ s/$regex/$subst/rg;
print "The result of the substitution is' $result\n";
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Perl, please visit: http://perldoc.perl.org/perlre.html