$re = '/(ourcompany.com\/\w+\/)/m';
$str = 'http://ourcompany.com/theapplestore/...
http://ourcompany.com/anotherstore/...
http://ourcompany.com/yetanotherstore/...';
$subst = "{{store url=''}}";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php