$re = '/<h1>[^<>]*<\/h1>(*SKIP)(*F)|(\bsample|text\b)(?=[^>]*(?:<|$))/i';
$str = 'here is a sample text to test match <a href="sample.html">text sample here</a> text sample here <h1>sample text i do not want to match :(</h1>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php