$re = '/\s*(?:(.*)\s+\{\{while\s+(.*)\}\}.*\r?\n\s*(.*)\r?\n\s*(.*)\r?\n\s*(.*)\r?\n.*)/';
$str = '<html lang="{{var doc-lang}}">
<head>
<title>{{var doc-title}}</div>
</head>
<body>
<div class="container">
<div class="row" {{while products}}>
{{var name}}
{{var sku}}
{{var barcode}}
</div {{while end}}>
</div>
</body>
</html>';
$subst = "'$1', [$2], $3, $4 and $5";
$result = preg_replace($re, $subst, $str, 1);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php