re = /(?<=\?{2}Company=)(.*?)(?=\?{2})/
str = '??Company=My Company Name Ltd??Address= 29 Acacia Road, Nuttytown, AA1 9AA??Description=A very rampling description here... goes on for a bit and then somemore??E-mail=bert@bertswork.com??Version=Super Plus??Expiration date=01/01/2026??First name=Bert??Last name=Bloggs??'
subst = ''
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html