*?repeats the group contents below any number of times:
\r?optionally matches a carriage return (ASCII 13)
\na line-feed (newline) character (ASCII 10)
Negative Lookahead(?!\r?\n) \r?optionally matches a carriage return (ASCII 13)
\na line-feed (newline) character (ASCII 10)
.*any Unicode character (except for line terminators), repeated any number of times