*matches any number of characters outside the set below:
&the literal & (3810 / 468 / 2616)
hthe literal h (10410 / 1508 / 6816) (case insensitive)
ethe literal e (10110 / 1458 / 6516) (case insensitive)
lthe literal l (10810 / 1548 / 6C16) (case insensitive)
othe literal o (11110 / 1578 / 6F16) (case insensitive)