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Input 1
Google Search is a powerful tool to help you find useful information on the open web. Unfortunately, not all web pages are created with good intent. Many of them are explicitly created to deceive people, and that is something we fight against every day. To ensure your safety and protect your search experience against disruptive content and malicious behaviors, Search has invested in many innovations in 2020. Fighting spam smarter While we have been fighting spam since the early days of Search, recent advances in Artificial Intelligence (AI) offer unprecedented potential to revolutionize our approach. By combining our deep knowledge of spam with AI, last year we were able to build our very own spam-fighting AI that is incredibly effective at catching both known and new spam trends. For example, we have reduced sites with auto-generated and scraped content by more than 80% compared to a couple of years ago. Hacked spam was still rampant in 2020 as the number of vulnerable web sites re