*matches any number of characters from the set below:
a-zone character from a (9710) to z (12210) (case insensitive)
A-Zone character from A (6510) to Z (9010) (case insensitive)
"the literal " (3410 / 428 / 2216)
'the literal ' (3910 / 478 / 2716)
.the literal . (4610 / 568 / 2E16)
the literal (3210 / 408 / 2016)