*repeats the group contents below any number of times:
\w+any word character, repeated at least once
Non-Capturing Group(?::[^:,]*)? ?repeats the group contents below at most once:
:the literal : (5810 / 728 / 3A16)
Negated Character Class[^:,]* *matches any number of characters outside the set below:
:the literal : (5810 / 728 / 3A16)
,the literal , (4410 / 548 / 2C16)
,the literal , (4410 / 548 / 2C16)
\s*any whitespace character, repeated any number of times