$re = '/(?<!\bIf\sI\s)\brecall(?:s|ed)?\b/m';
$str = 'Hi, I am talking about a recall on the product I bought last month. If I recall correctly, I purchased this at your store on august 15th. Can you tell me if I can get a refund on this recall?';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php