+ matches the previous token between one and unlimited times, as many times as possible, giving back as needed (greedy)
\w matches any word character (equivalent to [a-zA-Z0-9_])
' matches the character ' with index 3910 (2716 or 478) literally (case insensitive)
- matches the character - with index 4510 (2D16 or 558) literally (case insensitive)
This hyphen is treated literally, which might be confusing for others. Consider escaping it or placing at the start or end of the class!