*matches any number of characters outside the set below:
\?the literal ? (6310 / 778 / 3F16)
|the literal | (12410 / 1748 / 7C16)
^the literal ^ (9410 / 1368 / 5E16)
"the literal " (3410 / 428 / 2216)
'the literal ' (3910 / 478 / 2716)
\sany whitespace character