use strict;
my $str = '<if VERSION="A1" || VERSION="A3"||VERSION="a2_%5C%22A3">
<assign CTA="blue"></assign>
<assign CTA2="green"></assign>
<assign TEXT1="Hello%3Cbr/%3EWorld"></assign>
<elseif attribute-name="A2">
<assign CTA="red"></assign>
<assign CTA2="yellow"></assign>
<assign CTA3="brown"></assign>
<assign TEXT1="Click%20%3Ca%20href=\'https://example.com\'%20style=\'text-decoration:none;color:#000000;\'%3Ehere%3C/a%3E"></assign>
</if>
// condition 2
<if FOO_BAR="A4" || baz-biz="A5">
<assign CTA="purple"></assign>
<assign CTA2="orange"></assign>
<assign TEXT1="Hi%20%3Cspan%20style=\'font-%20weight:bold;\'%3EJohn%3C/span%3E" TEXT2="Hello%3Cbr/%3EWorld"></assign>
</if>
// condition 3
<if LANG="en_US">
<assign TITLE="English"></assign>
</if>';
my $regex = qr/(?:(if\s+)|\|\|\s*)(?<attrName>[\p{L}\p{N}_-]+)(?==")/up;
my $subst = '$1 $<attrName>';
my $result = $str =~ s/$regex/$subst/rg;
print "The result of the substitution is' $result\n";
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Perl, please visit: http://perldoc.perl.org/perlre.html