$re = '/(\'(?>\\\\.|.)*?\'|[^\,]+)/';
$str = '\'ei-1395529080\',0,0,1,12,\'Name\',\'email@domain.com\',\'Sentence with \\\'escaped apostrophes\\\', which \\\'should\\\' be on one line!\',\'no\',\'\',\'\',\'yes\',\'6.50\',NULL';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php