*repeats the group contents below any number of times:
\r?optionally matches a carriage return (ASCII 13)
\na line-feed (newline) character (ASCII 10)
Negative Lookahead(?!=+.*?=) =+the literal = (6110 / 758 / 3D16) , repeated at least once
.*?any Unicode character (except for line terminators), repeated any number of times
=the literal = (6110 / 758 / 3D16)
.*any Unicode character (except for line terminators), repeated any number of times