re = /(\w+|x_[^: ]*) ?:( ((?!x_|\()[^:() ]*|(?:(\d*[)( -])*\d+))?)? ?/m
str = 'bypass_first_page : x_company : x_cust_id : 12345 x_customer_ip : x_customer_tax_id : x_description : 98765 x_duty : x_email_customer : an_example@example.com x_fax : x_footer_email_receipt : x_fp_hash : 747ffeddfe4e106a9c67363ebff996ad x_fp_timestamp : 1525100766 x_invoice_num : R000098765 x_login : MY-LOGIN-ID x_logo_url : x_merchant_email : x_method : x_phone : (416) 555-1212 x_po_num : x_receipt_link_method : GET x_reference_3 : 1234 x_relay_response : TRUE x_relay_url :'
subst = '[\\1] => \\2\\n'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html