$re = '/\|\w{9}\|Hitem(?::-?\w+)+\|h\[(?<SUBJECTNAME>\w+)\]\|h\|r/';
$str = '|affffc100|Hitem:bb:101:1:1:1:1:48:-30:47:18:5:2:6:6:0:0:0:0:0:0:0:0|h[Gold]|h|r NEW SOLD |affffc451|Hitem:bb:101:1:1:1:1:25:-33:12:42:5a:2f:6w:6:0:0:0:0f:0:0a:0b:0|h[Copper]|h|r maximum price 15k|affffx312|Hitem:bb:101:1:1:1:1:25:-33:12:42:5a:2f:6w:6:0:0:0:0f:0:0a:0b:0|h[Silver]|h|r ';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php