$re = '/(\?|\&)([^=\n]+)\=([^&\n]+)/m';
$str = 'https://www.example.com/highlights/on-sale-01304&sa=U&ei=2ca1VJXQOYHnsASG3YGYCg&ved=0CBMQFjAA&usg=AFQjCNHucW7fFrA35qeeJbUlAbsPFQNxLg
https://www.example.com/collections/view-all-01240&sa=U&ei=2ca1VJXQOYHnsASG3YGYCg&ved=0CBgQFjAB&usg=AFQjCNGhZzf7rsslCqgHSngyFAbw_nQmvQ
https://www.example.com/highlights/overstock-and-clearance-01217&sa=U&ei=2ca1VJXQOYHnsASG3YGYCg&ved=0CB0QFjAC&usg=AFQjCNHMfQBA4AP51_ikOGyoGEx-aB0-wQ';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php