$re = '/[^/]+(?=\?)/';
$str = 'https://cdnstorage.api.com/v0/b/my-app.com/o/photo%2FB%_2.jpeg?alt=media&token=4e32-a1a2-c48e6c91a2ba';
preg_match($re, $str, $matches, PREG_OFFSET_CAPTURE, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php