re = /\s+([a-zA-Z-]+)=([a-zA-Z0-9-]+)/
str = '<p class=MsoNormal align=center style=\'text-align:center\'><b><span
style=\'font-size:24.0pt;font-family:Calibri;color:maroon\'>Electronic
Subscriptions</span></b></p>
<table class=MsoNormalTable border=0 cellpadding=0 align=left width="100%"
style=\'width:100.0%;mso-cellspacing:1.5pt;background:white;mso-table-lspace:
9.0pt;margin-left:6.75pt;mso-table-rspace:9.0pt;margin-right:6.75pt;
mso-table-anchor-vertical:paragraph;mso-table-anchor-horizontal:column;
mso-table-left:left;mso-padding-alt:0in 0in 0in 0in\'>
<tr style=\'mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes;
height:662.25pt\'>
<td valign=top style=\'padding:15.0pt 15.0pt 15.0pt 15.0pt;height:662.25pt\'>
<p class=MsoNormal style=\'mso-element:frame;mso-element-frame-hspace:9.0pt;
mso-element-wrap:around;mso-element-anchor-vertical:paragraph;mso-element-anchor-horizontal:
column;mso-height-rule:exactly\'><span style=\'font-size:11.0pt;font-family:
Calibri;color:black\'> </span></p>
<p class=MsoNormal style=\'mso-element:frame;mso-element-frame-hspace:9.0pt;
mso-element-wrap:around;mso-element-anchor-vertical:paragraph;mso-element-anchor-horizontal:
column;mso-height-rule:exactly\'><span style=\'font-size:11.0pt;font-family:
Calibri;color:black\'>'
subst = ' \\1="\\2"'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html