$re = '/^(dw|lat)_([^_]*)_(Paid-Search|Text-Ad)_([^_]*)_([^_]*)_([^_]*)_([^_]*)_([^_]*)_([^_]*)_([^_]*)_([^_]*)$/mi';
$str = 'lat_march madness update_Paid-Search_subscription-one_google_ncaa-tournament_{adid}_p__March172014_2
lat_los angeles_Paid-Search_nami-media_adn_JgYno0gS7yYjNq8OT7n_LcgTN9nt6vrmbC9qlcp__-21150_49996_7006_April22014_4
';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php