re = /\[((\w+)\b[^]]*)\]((?>(?!\[\2\b).|(?R))*)\[\/\2]/
str = '[html style="font-size: 18px;" dir="ltr"][div style="font-size: 18px;" dir="ltr"][p style="font-weight: bold;"]Hello,[/p][p]You have got a new message from [a href="https://www.example.com/"]Example.com[/a][br][br].You could check your message on [a href="https://www.example.com/en/manager/inbox.html"]Manager[/a][/p][p][img src="https://www.example.com/assets/images/logo-default-120x50.png" width="120px" height="80px"][div style="color: #D4192D; font-weight: bold;"]Example.com Team[/div][/p][/div][/html]
[div style="font-size: 18px;" dir="ltr"][p style="font-weight: bold;"]Hello,[/p][p]You have got a new message from [a href="https://www.example.com/"]Example.com[/a][br][br].You could check your message on [a href="https://www.example.com/en/manager/inbox.html"]Manager[/a][/p][p][img src="https://www.example.com/assets/images/logo-default-120x50.png" width="120px" height="80px"][div style="color: #D4192D; font-weight: bold;"]Example.com Team[/div][/p][/div]
You have got a new message from [a href="https://www.example.com/"]Example.com[/a][br][br].You could check your message on [a href="https://www.example.com/en/manager/inbox.html"]Manager[/a]'
subst = '<$1>$3</$2>'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html