$re = '/attr_itx_media_type\s+\[str\]\s+\=\s+\"(?<attr_itx_media_type>[^\"]+)\"/m';
$str = 'attr_itx_media_type [str] = "voicePerdida"
attr_itx_media_type [str] = "smsCustom"
attr_itx_media_type [str] = "email"';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php