$re = '/\[tag(?:=(["\']?)(.+)\1)?\](.*?)\[\/tag\]/m';
$str = '[tag=foo]foo[/tag]foo[/tag]
[tag="foo"]foo[/tag]foo[/tag]
[tag=\'foo\']foo[/tag]foo[/tag]
[tag]sdfo[/tag][/tag]';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php