re = /^'(.*?)'.*/m
str = '\'contentX\' is not one of [\'Illumina NovaSeq 6000\', \'Other\', \'Ion Torrent PGM\', \'Illumina HiSeq X Ten\', \'Illumina HiSeq 4000\', \'Illumina NextSeq\', \'Complete Genomics\', \'Illumina Genome Analyzer II\']'
subst = '$1'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html