re = /((?:https?:\/\/)?(?:www\.)?domain\.com(?!\S*\?))(\S*)/im
str = 'www.domain.com dsa dsad sad sad sa
domain.com asdasds adas dsa
www.domain.com/someurl/?d sad sadsad
www.domain.com/someurl/ asd asd sa
www.domain.com?id=123 sd asdsa d<hr>
'
subst = '$1$2?add_text'
result = str.gsub(re, subst)
# Print the result of the substitution
puts result
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html