const regex = /^\*<font color="#ffff00">(.*?)<\/font>/gm;
// Alternative syntax using RegExp constructor
// const regex = new RegExp('^\\*<font color="#ffff00">(.*?)<\\\/font>', 'gm')
const str = `*<font color="#ffff00">Blue Moon Frogurt</font> <font color="#ffffff">(Unlocked on Rank 116 with <font color="#ffff00">'''''Unrevealed Contest Entry'''''</font><font color="#ffffff">)</font>
*<font color="#ffff00">Shadowberry Derps</font> <font color="#ffffff">(Unlocked on Day 2 of <font color="#ffff00">Summer Solstice</font><font color="#ffffff">)</font>
*<font color="#ffff00">Golden Solstice Truffle</font> <font color="#ffffff">(Unlocked on Rank 117 with <font color="#ffff00">?</font><font color="#ffffff">)</font>`;
const subst = `*[[$1|<font color="#ffff00">$1</font>]]`;
// The substituted value will be contained in the result variable
const result = str.replace(regex, subst);
console.log('Substitution result: ', result);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for JavaScript, please visit: https://developer.mozilla.org/en/docs/Web/JavaScript/Guide/Regular_Expressions