$re = '/^(.+?-)?hello(-.+)?$/m';
$str = 'hi1-hello-hi2
hello
hello-hi1
hi1-hihello-hi2
hihello
hellohi
hellohi-hi2';
$subst = "";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php