$re = '/(?<=utm_campaign=\w*)[^_]+/';
$str = 'www.sitename.com.au/landing-page?utm_source=facebook&utm_medium=social&utm_campaign=fruit_apples_kids';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php