# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/"\K[\w-]+(\.jpg)(?=")/replacement$1/g;t' <<< ";s:27:\"2018/08/hello-there-003.jpg\";s:5:\"sizes\";a:23:{s:9:\"thumbnail\";a:4:{s:4:\"file\";s:27:\"hello-there-003-150x150.jpg\";s:5:\"width\";i:150;s:6:\"height\";i:150;s:9:\"mime-type\";s:10:\"image/jpeg\";}s:6:\"medium\";a:4:{s:4:\"file\";s:27:\"hello-there-003-300x200.jpg\"
"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html