$re = '~\[(\w+)\].+?\[/\1\](*SKIP)(*FAIL)|&~m';
$str = 'This is & short & [tag]fun & [tag2]interesting & nice[/tag2] & beautifull[/tag] & continue.
';
$subst = "@";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php