$re = '/(?<![.!])(["\']).*?\1/m';
$str = '"Took 0 seconds"
This is some other content "Took 0 seconds" and some more content
Some more content "Took 1 seconds" and more content ""
!"took 0 seconds"';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php