$re = '/data-(?:token|ad-id)="(.+)"/m';
$str = '<div class="suggesttext tleft">
<a href="#" class="link clearPhoneViews"
data-token="eyJ0eXAiOiJKV1QiLCJhbGciOiJIUzI1NiJ9.eyJhZElEIjoiNDU4MTI0NjQ2IiwiZXhwIjoxNTQyNDkxMzAxfQ.sJsVtqm9KyUWXlKHmaTtz43rQzWeVH0ZQSpe8NVpj7A"
data-ad-id="458124646">
<span>Обнулить</span>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php