# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/01(?=\.jpg)(.*)(\d{2}).jpg/\2\1\2.jpg/g;t' <<< " <item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_55.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_56.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_57.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_58.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_59.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_60.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_61.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_62.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_63.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_64.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_65.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_66.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_67.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_68.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_69.jpg\" media-type=\"image/jpeg\"/>
<item id=\"P2_0102_01.jpg\" href=\"images/01_02/P2_0102_70.jpg\" media-type=\"image/jpeg\"/>"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html