$re = '/^(?<tag><%s:(?<name>[a-z]+)[^\/>]*(?:\/>|>[^<]*<\/%s:[^\/>]*>))$/m';
$str = '<%s:tag />
<%s:tag></%s:tag>
<%s:tag>Test</%s:tag>
<%s:tag>http://www.google.com</%s:tag>
<%s:tag><a href="http://google.com">http://google.com</a></%s:tag>
<%s:tag href="http://google.com">http://google.com</%s:tag>
<%s:tag id="1">http://google.com</%s:tag>
<%s:tag id="a slash (/) in here isnt allowed">http://google.com</%s:tag>
<%s:tag id="2">everything but <tags/> are allowed</%s:tag>
<%s:link target="1-1-1-1-1"><%s:media id="123" /></%s:link>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php