$re = '/(?<!(?=(((f|ht)tps?)\:\/\/?)(www\.?)))Nissan(?![^<\s]+)(?=[^<>]*<)(?!(?:(?!</?(?:a|span)[ >/])(?:.|\n))*</(?:a|span)>)/';
$str = 'You know odoo become now http://www.odoo.com.
Nissan is car manufacter odoocompany.
<p>Nissan</p>
<p>Nissan is company and Nissan Micra is product</p>
<p><a href="www.Nissan.com">Nissan</a> is company and <span><a href="www.Nissan.com">Nissan</a></span> Micra is product</p>
<p><span>Nissan</span></p>
<p>Nissan is product <a href="nissan.com">Nissan</a> ignore Nissan</p>
<p><a href="nissan.com"><span>Nissan</span></a></p>
<p>odoo is a name Company and Nissan Micra is a model of best selling.</p>
Company Nissan is a name. and Nissan Micra is model name.
Company <a href="nissan.com"><span>Nissan</span></a> is a name. and Nissan Micra is model name.
This is new <a href=\'https://www.url.com\'><span>URL</span></a>.<br /> Company Nissan is a name. and Nissan Micra is model name. </p>';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php