re = /(\bsample|text\b)(?=[^>]*(<|$))/i
str = 'here is a sample text to test match <a href="sample.html">text sample here</a> text sample here <h1>sample text i do not want to match :(</h1>'
# Print the match result
str.scan(re) do |match|
puts match.to_s
end
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for Ruby, please visit: http://ruby-doc.org/core-2.2.0/Regexp.html