$re = '/<!--(?!\s*?end-readmore-item\s*-->)[\s\S]*?-->/m';
$str = '<div class="collapsible-item-body" data-defaulttext="Further text">Further
text</div>
<!-- end-readmore-item --></div>
</div>
<!-- -->
it only should match with <!-- --> but it\'s selecting everything except <!--
end-readmore-item -->
the usage of this is gonna be to remove all the HTML comments except <!--
end-readmore-item -->
<!-- Different comment -->
';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php