$re = '/\/shop\/(?!best-buy)(?:\w+-)*earrings/m';
$str = '/shop/earrings
/shop/yellow-gold-earrings
/shop/white-gold-earrings
/shop/rose-gold-earrings
/shop/necklaces
/shop/yellow-gold-necklaces
/shop/white-gold-necklaces
/shop/rose-gold-necklaces
/shop/best-buy-earrings
';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php