$re = '/society6.com.*a72v512a73/m';
$str = 'https://society6.com/product/wish-you-were-beer200158_clear-case?sku=s6-6456336p56a72v512a73v743';
preg_match_all($re, $str, $matches, PREG_SET_ORDER, 0);
// Print the entire match result
var_dump($matches);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php