$re = '/^"\s*([^"]+?)\s*"\s*:\s*"?([^"]+)"?$/m';
$str = '"Name" : " hello"
"Name":[]--->Name=[] ( []--->[ ] )
"Name":123---->Name=123';
$subst = "\1= \"\2\"";
$result = preg_replace($re, $subst, $str);
echo "The result of the substitution is ".$result;
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for PHP, please visit: http://php.net/manual/en/ref.pcre.php