# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?:spirit_animals\s*=\s*\{|(?!^)\G)\s*'\K([^']+)('\s*:\s*'[^']+',?)/$1 Smith$2/g;t' <<< "var cool_spirit_animals = {
'Abel': 'unicorn',
'Bob': 'lion'
};
var spirit_plants = {
'Cain': 'venus fly trap'
};
var stupid_spirit_animals = {
'Dan': 'lamprey'
};
var spirit_vampires = {
'Emily': 'Buffy',
'Fred': 'Dracula'
};"
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html