const regex = new RegExp('(?<=<)(?!\\/|\\?)', 'gm')
const str = `<?xml version="1.0" encoding="UTF-8"?>
<mediabericht xmlns:mb="http://www.mediabericht.org"><inhoud>Randominhoud 22</inhoud><netwerk>Twitter</netwerk><datum>1408625886036</datum><film>Gladiator</film></mediabericht>`;
const subst = `mb:`;
// The substituted value will be contained in the result variable
const result = str.replace(regex, subst);
console.log('Substitution result: ', result);
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for JavaScript, please visit: https://developer.mozilla.org/en/docs/Web/JavaScript/Guide/Regular_Expressions