# If you'd like to omit non-matching lines from the result; add ';d' to the end of the expression.
sed -E 's/(?<!\S)(?!\S*flowers\.com\.au)(\w+(?:\.[^\s,.#]+)+)/<a href="$1">$1<\/a>/gm;t' <<< "this is example.com.au and this is exampleflowers.com.au and of course another anotherexample.com.au/terms.html, url. Oh no exampleflowers.com.au is in this sentence again."
Please keep in mind that these code samples are automatically generated and are not guaranteed to work. If you find any syntax errors, feel free to submit a bug report. For a full regex reference for SED, please visit: https://www.gnu.org/software/sed/manual/html_node/The-_0022s_0022-Command.html